Mike & Jules Peters of The Alarm Invest in Arena Projects

We’re nearly 10 months into our journey with Arena Projects and we are pleased to announce our angel investors, who’ve come on board to help us grow the company.

Mike and Jules Peters of legendary Welsh rockers The Alarm have taken a stake in Arena Projects Sport and Entertainment Management, and we are thrilled to have them on board. Their investment allowed us to start Arena Projects in the throes of a pandemic, and we are thriving now because of their support.

Here’s what they had to say: 

We could instantly see the potential for Arena Projects to grow into something very special. As musicians who have toured the globe and independent promoters of our own Gathering and Love Hope Strength charity events, we witness the crossover of music fans with sport and lifestyle activities every day. Dave and Marcus are experts at bringing music and sport together, you only have to look at what they have recently created alongside the Football Association of Wales with Dafydd Iwan and Yma O Hyd as an example of this.  

We have worked particularly closely with Dave Driscoll for many years on such music / lifestyle crossover events including Snowdon Rocks, Rhondda Rocks, Rhuddlan Castle Rocks and various Gathering events in Llandudno and at both the University and Millennium Centre venues in Cardiff, and so with the launch of Arena Projects and the partnership with Marcus Lawry it felt like the next logical step in the evolution of an already excellent working relationship.”

Arena Projects is very lucky to be able to draw on the experience of Mike and Jules Peters and we are really excited about the future, what we can create and where that can take us together.